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IIFA awards are one of the most awaited Bollywood awards of the year. What makes it stand out is its sheer grandeur and scale. Every year the award is celebrated in the best destinations across the world. It is never hosted in India but in international tourist hubs. It is a good strategy as it helps promote both Bollywood and the host destination.
I remember as a child I used to be excited about where the next IIFA awards is going to be held. Having travelled to some exotic as well as tried and tested destinations, IIFA 2016 will be held on 25th June, 2016 in Madrid over an elaborate 4 days event, marked with parties, songs, dancing, sightseeing and socializing. The events are scheduled between 23rd to 25th June.
Sitting on a couch and watching IIFA as a child, I never thought that one day I would be a travel blogger and will be invited to the press conference of the 17th edition at ITC Maurya, New Delhi. I joined the fun on 28th April, 2016 with my travel blogger and Bollywood blogger friends in tow. The venue was just perfect and goes with the brand value of IIFA.
The stage was set and we were delighted just to sit right behind celebrated Bollywood actor Anil Kapoor and Actor/director/singer/writer/what not Farhan Akhtar. Farhan is the perfect choice for this year’s IIFA since his film ‘Zindagi na Milegi Dobara’ made Spain a household name in India. I think films help in big way in creating awareness and buzz around a destination even if it is already popular. Dressed in a fitting suit, Farhan was his usualm relaxed self while an ever enthusiastic Anil Kapoor was the party of the life with his signature style. He was so full of infectious energy and joie-de-vivre that he could put a 19 year old to shame.
Mr. Pankaj Munjal, Chairman and managing Director, Hero Cycles addressed the audience. He encouraged the audience to use cycles in their day to day life. This will help not only in adopting an eco friendly attitude but also a fitness routine. As an outdoor enthusiast, I see cycling as a great stress busting and calorie burning sport. He then invited Anil and Farhan on stage. The dynamic duo had the audience in splits when they pulled the Hero Cycles (Brand partner) up in the air. In fact Farhan Akhtar along with Shahid kapoor will host the awards this year. IIFA 2016b will boast of power packed, larger than life performances by mega stars such as Hrithik Roshan, Priyanka Chopra, Sonakshi Sinha, Deepika Padukone etc. FICCI IIFA Global Business Forum will host Spanish and Indian Business leaders.
In the words of Wiz Andre Timmins, director – Wizcraft International Entertainment Pvt. Ltd. , “2016 is an exciting year for IIFA to be hosted in Madrid as this year also marks the 60th anniversary celebrations of India and Spain diplomatic relations. The platform of IIFA helps enhance the celebrations with a dynamic and diverse exchange of art, film, culture, music, fashion and business culminating into a gift of opportunity to bring both countries even closer together. The IIFA event in Madrid is going to be a star studded affair with excitement and anticipation growing hugely among the industry and more fans to come to Spain in June. It will be a magical and memorable time for locals and visitors that will get to witness the stunning performances live on stage at the spectacular IFEMA – Feria de Madrid. As ever this year is set to be a bigger and better extravaganza of entertainment than ever before.”
Very well said! I can imagine the fun it is going to be with IIFA buzz taking Madrid by storm. It has been my dream to go to Spain ever since I heard from some friends that Spain is one of the best countries of Europe. My desire only strengthened after watching the picturesque visuals of Spain in the film ‘Zindagi Na Milegi Dobara.’ Though, I will not be physically present in Spain for IIFA, but I am sure I will be glued to my Television for its telecast on Colors TV.
Mr. Raj Nayak, CEO of Colors TV addressed the media, “ IIFA for Colors is not only a win win partnership but is also a social investment where we congregate the who’s who of film fratennity under one roof away from India and give the global citizens a glimpse of their favourite stars. With the beautiful Madrid as the venue for IIFA 2016, we are looking at close to 600 million viewers from across the globe to regale in this extraordinary celebration of the Indian Film Industry on the Colors Platform.”
THE VIEW FROM MY SOUL WINDOW IS AS ANIL KAPOOR SAYS, JHAKKAS!
The event was wrapped post a sumptuous lunch at the ITC Maurya. The legendary hospitality giant is known for its irresistible food. It was the first time I sampled a buffet of ‘ambrosia’ from ITC. The food was so good that even the simplest of dishes had me begging for more. A perfect venue for a perfect pre Awards event! It was an afternoon well spent.
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